Chapter 3. Ethics and Social Responsibility

Ethical behavior is truly important when it comes to the marketing world. It gives you a concept of when something is "good" or "bad" It is used to express the distinction between criminal and law-abiding behavior. You must be thinking how does this tie in with a company that is know for it's high speed and expensive cars, well in order for a company of any sort to make it's product it must ask themselves am i making this the safe way that would not cause intentional harm. Well Ferrari as its company that focuses not only on it's formula one cars but their street legal cars. Both need the same attention when being built.

Ferrari uses their technology developed with their formula one cars to improve their street cars.

Ferrari is proud of having their base facility in Maranello, Italy that consists of 45 buildings and a total of 40,000 workers, you can say that they are passionate of what they do and work on. Very recently Ferrari has become Eco friendly with their new Ferrari hybrid car.Now that's quite the mind blowing idea... not only do you get the luxury and speed of a car you admire but now it comes in a higher horse power and it doesn't harm us.

Ferrari is known for their older modeled cars but is that what the people want? Ferrari is a company confusing to understand they are based on quality of cars, more of what's under the hood instead of your interior design. They have long term customers and new ones and as they proceed they give them the best product to make us sustainably. As quoted from the current chairman of Ferrari he says "Ferrari's programme of continues development will never come to an end. The quality of our cars can not be separated from the lives of the people working at the Ferrari plant." He sends us a message saying that Ferrari takes its social responsibility seriously and provides its attention to not only its line of work but the workers involved in it. Ferrari is known for its 3 things - passion - technology -innovation. It gets a high rating on its ethics in the work environment, all its workers work in a safe but cautious place where there are no negative reasons presence.

Ferrari has decided to continue its live on hybrid work knowing that it would make us as customers know that there will be a car on the road that is friendly to our environment.

But why invest in a company that has produced a hybrid car 11 years after the first ever hybrid has been released? Reason is as the years go on Ferrari will not only be providing you the quality but the safeness of a car with upgraded technology and the best quality of what the company is greatly known for, SPEED!