Chapter 7. Business Marketing

Business marketing is described as the marketing of goods and services to individuals and organizations for purposes other than personal consumption. In business' it is shown that social media and electronic. For  business' to succeed they much be committed and be able to be trusted in order to build relationships. Ferrari is a strong company because of its known brand and good relationships hey have with many countries around the world. They are outstanding in their own ways such as their products that are combination of beauty and aesthetics combined with a unforgettable experience you get as you get in the car and drive off. They take on new challenges on a consistent basis with a positive attitude & that they are well taken care of and have a satisfied work-force that are proud to represent the company. It is known in most businesses that they tend to purchase more then the consumer asks for but with Ferrari they have consumers asking for more and more. It is always better to make less of something so that the consumer will be anxious of what is next to come for them to get their hands on.

Chapter 8. Segmenting & Targeting Markets

A market is composed of individual or organizations that have the ability and willingness to buy. These purchases  fulfill their needs and/or wants. In this chapter we focus our attention toward market segment in which is a group of people or organizers that share one or more characteristics that causes them to have a similar need in a product. In geographic segmentation it categorizes the people by region of the country , market size, market density or climate. In Demographic segmentation it looks ate the age, gender, income, ethnic background and family cycle. Ferrari knows who they will target and who they should more focus on. Everyone gets the attention of their company and the work they have done but not many are financially ready to own one. Ferrari opens their stores and certified dealers in areas of which they know they would attract the right people to sell their product too.