Chapter 2. Strategic Planning for Competitive Advantage

Competitive advantage is a set of unique features of a company and it's products that are perceived by the target market as significant and superior to those of the competition. It's the factor/factors that cause customers to patronize a firm and not the competition. The three types of competitive advantage there are cost, product/service differentiation and niche.

Years and years now Ferrari has been providing customers with their fast sports cars. Not only do they use their V8 & V12 speed for Formula One races but also as street legal cars for customers. Not only do they put extreme horsepower in such engine but have a breath-taking exterior to match. In the video above you see how smooth the cut is around the car, made for it so that it would be able to move quicker. Equipped with the latest technology, making the cars ride smoother with every turn you make. Not only would you want a car thats fast and smooth and safe but one that would last you for decades to come, one that doesn't require technology that would be outdated within a year.

The Testarossa is one of Ferrari's biggest cars and still one of biggest and best car ferrari has produced on the roads.

Product- Ferrari Testarossa has provided customers with the best quality in a speed car. Not only made it to be used in the future of times but simple, smooth and quick.

Place- Ferrari is worldwide dealerships and provides a online service where you can customize a car at Ferrari.com

Promotion- Ferrari didn't just make their cars street legal but also used the testsrossa in races such as World Sportscar Championship and 24 Hours de La Mans.

Pricing- Ferrari is a top sports car meaning what you pay for is what you get. Ferraris become less expensive as the years roll by but not by much. Ferrari doesn't provide sales but they have become a little more affordable.