Chapter 5. Developing a Global Vision

Global marketing is a type of marketing in which it targets marketers throughout the world in order to expand the company. Ferrari has become international not only in its native Continent Europe but has traveled to India, Dubai, Japan and the biggest marketing place for the company it's self U.S.A. Over the past decade Ferrari has been able to boost up their sales from about 4,000 to 7,200 in 2011. It also gives the company a positive look on job outsourcing, the more the expand the more jobs it will require to be filled in with people and it leads the company to corporate growth.

 

Despite Ferrari's marketing factors that include globalization which causes the company to deal with more international competitions, accelerated modification and diversification of the product portfolio in which the automotive industry you would go out and change your car for a different every 8 years now days it ranges from 2-3 years and that becomes tough for Ferrari since their quality in cars is something you wouldn't need to replace in 2-3 years even more & also increased pressure for innovation and flexibility in development and manufacturing. Ferrari has been able to overcome these challenges and has strengthened the brand on a global scale. Ferrari's innovations have changed within the past 2 decades but three important things will forever remain the same, the extreme technology, the beauty of design & the emotion of driving. Marco Mattiacci the CEO of Ferrari North America explains how Ferrari doesn't just grow in numbers but in culture.In this year of 2013 Ferrari has sent out 1,436 cars to the US and Canada, up 14.5% , and sending 542 cars to China,Taiwan & Hong Kong. China has now become Ferrari's second largest market.

The company then saw record revenues of 1,605 million euros in 2011 which went up 18.9% from the year before. According to Montezemolo who is the chairman of Ferrari, the company is deciding to boost the production to 10,000 cars in 10 years, increasing the amount of available Ferrari's. Now a days in the you can get a brand new Ferrari that goes for  $200,000, which is the cheapest price but it is still provided with the best of quality Ferrari has to offer, the desire of the brilliance behind a Ferrari will make you never want to own any other car.