Sunday, October 20, 2013

Chapter 14. Retailing


Ferrari store, New York
410 Park Avenue ( 55th street & Park ave)
New York, New York 10022













June 24 ,2010 was the opening of the first Ferrari store in New York. It was official, not only was it a location steps away from the top 2 biggest avenues of shopping but it didn't only display its cars but all the apparel. The Italian architecture and designer Iosa Ghini designed it in a way to make you feel as if you walk right into the racing tracks with the formula one car and its colors or red black and white, but also be able to fit the street cars a 59' 250 California, 84' GTO, Brand new 458 Italia, Ferrari California, 612 Scaglietti and a special limited 599 GTO. As of 2010 this was the 37th store to open worldwide. This was a huge deal for Ferrari since it became a strong element of attraction to people around and to Hollywood actors as well. The bright color of the exterior as well as the wide windowed display catches your attention from a few block away.
Ferrari stores aren't the only place you can shop for your matching outfit to your car they provide a worldwide online website Ferrari.com for all your needs to be fulfilled and it ships to every country on the world!!!!! In recent news Ferrari has decided to make it's self more friendly and sign a agreement with ABC Spa a Italian company producing travel accessories and luggage. For Ferrari their main eye with all these stores focus on products, location, customer service and presentation. They slowly are expanding their stores become more worldwide as to the customers needs. Once you walk into a Ferrari store you understand the elegance of people and the experience and knowledge they offer you so that you become understanding with your product. Every store is unique in its own way of design and how it is presented with its amazing display but gives you the luxury of viewing different and special cars.

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