Sunday, November 17, 2013

Chapter 18. Social Media & Marketing



Social media is a good way to communicate in a quick way and modern way in the world now, but gives marketers a way to use to their advantage.
Ferrari has become the main protagonist even on social networks. Social networks are a way for people to show others what is going on around the world without having to be there physically. Ferrari is the King of social media. Understanding one thing that they don't advertise or plan to ever do that. They get advertised by others motor vehicle magazines, videos on youtube, photos people have taken and shared on the Internet for others to view and acknowledge, with twitter and Facebook. Keeping people updated with the latest in cars and formula races that they run. The brand of the Prancing Horse is the leading player in the automotive sector and the most popular in general classification. They are claimed to Crowned the King is social media just because on they have the highest numbers on google that the search giant's media platform is worth investing in. Their website Ferrari.com is visited by millions of visitors every month in seven languages. With all this attention they are getting you ask what must they be doing right beside being truth worthy, recognizable, and a glamours worldwide icon, well they dedicated accounts to their various departments and events and stay extremely active with posting photos, videos, news and even up to date with the races that go on at the time providing fans with opportunities to share most of this stuff and have it viewed by others and so on, giving Ferrari a look that none could forget!

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